AdWords is Google's platform for advertisers to place ads on their search results. With AdWords, you get to promote your products/services ONLY to people who are specifically looking for them. You can also target Google users by location, devices, language, interests, demographics and more.
Thanks to the precise targeting and Google charging you ONLY if someone clicks on the ad, it is no wonder that AdWords regularly gives the best ROI compared to other online marketing methods.
Below is the estimated number of searches Singaporeans make every month for a list of sample keywords. All these searches represent the opportunity and every user is a potential customer:
Keyword
Searches a Month
air ticket
22,100
tuition centre
12,100
plumber
6,600
apartment for rent
5,400
swimming lessons
2,900
accounting firms
1,900
lasik singapore
1,300
Google Display Network and Remarketing
Apart from Google's search results, you can also advertise on other Google sites like Gmail and Youtube, and also local websites like AsiaOne, HardwareZone and sgCarMart. Together with Google's Search Network, you can reach out to more than 80% of the world's online population.
A new feature called Remarketing lets you target visitors whom have visited your website previously, but did not convert. This is a very useful feature since 95% of visitors to your website do not convert the first time, e.g. they visit your competitor's website to compare prices.
Watch the video below to learn how AdWords work:
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