Search Engine Optimization (SEO)
Search Engine Optimization or SEO means optimizing your website to rank better in the natural results of search engines like Google, Yahoo and MSN, for a set of targetted keywords.
|
Service Details
Fees - S$4,500 one-time
(inclusive of paid submissions - usually charged seperately by other SEO consultants)
Terms - 50% upfront, 30% at end of Month-3, 20% at end of Month-6
Duration - 6 months
Scope - keyword analysis, benchmark report, on-site SEO, off-site SEO and comparison report
|
FAQs
1. Do I need SEO?
Logically, SEO is as basic as building a website. Infact, SEO should be considered in your website design to ensure that it complies with search engine guidelines. Ranking higher helps you achieve your objectives, whether it's to get more sales leads, build better branding, etc.
2. Can you guarantee my rankings?
No, because I don't own the search engines. SEO techniques that used to work last month may not apply today because of changes to the search engines' ranking methods.
3. Why do some consultants give guarantees?
Easy - they optimize your website for garbage keywords and not words that people are searching for. Read the fine lines and you'll discover terms like '...only for keywords with less than 100,000 results'.
4. What is the difference between on-page SEO and off-page SEO?
On-page SEO is optimization done on your website, e.g. meta information, title, markup and URLs.
Off-page SEO is optimization outside of your website, e.g. submitting sitemaps and link-building.
5. Why does SEO take 6 months?
This is because off-page SEO efforts like link-building needs to be done gradually so that it looks 'natural' to the search engines.
6. Is there any risk to SEO?
Yes. A bad SEO job can get your website penalized, de-indexed or permanently banned.
|
