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Search Engine Optimization (SEO)
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Search Engine Optimization refers to the process of "optimizing" your website for the search engines. Basically, we attempt to increase the relevance and trustworthiness of your website in order to rank higher in the organic search results (denoted by the grey lines in the diagram below) for relevant keywords, e.g. your company name, brand name
or products and services.
Why Search Engine Optimization?
+ Massive Source of Traffic: search engines like Google, Yahoo and Bing receive over 1 billion searches a day.
+ Good Targeting: SEO allows you to target potential customers who are searching for your products and services.
+ Higher Conversions: since these visitors already have an interest in your product, it's easier to convert them to paying customers.
+ Higher ROI: unlike direct advertising, you can potentially get unlimited traffic with SEO - no paying per click or per impression.
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Locus-T | Search Engine Optimization Services
While not exactly rocket science, the success of a Search Engine Optimization campaign depends heavily on the knowledge and experience of the SEO consultant, from how the search engines spider and index pages to factors that affect a website's rankings and sneaky actions that can get a website banned. For instance, Google uses over 200 ranking factors and makes hundreds of changes
to their algorithm every year.
At Locus-T, our Search Engine Optimization service is based on a system that has been developed, tested and refined since 2005 and over a wide range of industries - from property to medical to education and art. We have even used SEO to defend the online reputation of a billionaire!
Without divulging the secrets, there are basically 4 steps in our Search Engine Optimization process:
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Keyword Analysis
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On-page Optimization
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We begin by researching keywords - based on your goals, the target market, search volume and competition. We then formulate a good strategy for the best keywords to target.
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Next, we tweak your webpages to improve their relevance to the chosen keywords. This includes optimizing your meta tags, content, markups, linking structure, keyword placement, etc.
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Link-building
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Reporting
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In the next step, we attempt to obtain quality inbound links to increase the trustworthiness of your site by employing clever but safe methods that replicate natural link-building.
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Finally, we provide monthly updates on your site rankings for the targeted keywords, as well as, statistical reports from Google Analytics to gauge the impact of the SEO campaign.
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Locus-T has 3 Search Engine Optimization packages, priced from S$3,500 to S$16,500 a year - the premium packages come with a 100% money-back-guarantee. All 3 packages also come with free Google Adwords credit, ranging from S$50 to S$200.
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Download Search Engine Optimization PDF coming soon!
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Download Search Engine Optimization Presentation coming soon!
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Get A Free Consultation
Call us today at +65 6233 6893 to ask about Search Engine Optimization and learn how it can boost your sales! Plus get a FREE basic SEO evaluation for your website.
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