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Google AdWords
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Google AdWords is an advertising program that lets you place your ads on Google's search results - denoted by the green lines in the diagram below. You can target your ads by specifying the geographical location and the keywords that trigger them.
Because AdWords is a pay-per-click program, you only pay if someone clicks on your ads. You have full control of your ad spend by specifying the maximum you're willing to pay for each click and also a daily budget.
In addition to Google's search results, you can place your ads on their Search Network (e.g. Google Maps) and Content Network, e.g.
Why Google AdWords?
+ Most Popular Search Engine: Google receives more than 70% of the 200 million monthly searches in Singapore (see Internet Statistics).
+ Biggest Advertising Network: AdWords reaches 80% of Internet users.
+ Cheaper & Faster: text ads are cheaper and faster to produce. Your ads start showing in under 10 minutes and cost from only S$0.02/click.
+ Many Ad Formats: AdWords support basic text, image and flash ads, as well as, rich media like video and gadget ads.
+ Better Targeting: target visitors by geographic location and keywords that are related to your business.
+ Great Budget Control: you can set a daily budget and maximum bid price for your campaigns. Unlike traditional media, it's now possible to advertise to a highly targeted audience for a mere S$10!
+ Measureable: AdWords provide detailed reporting, from the number of ad views to click-throughs to ROI. Combined with Analytics, you can even track how long your visitors spent on your website, etc.
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Locus-T | Google AdWords Services
While Google AdWords was designed as a DIY advertising program for the end-user, there are a variety of reasons why you may want to outsource the job. Firstly, you need to have a deep understanding of AdWords - from the basic knowledge of setting up a campaign to interpreting reports to the creative use of matching options and keyword insertions to factors that affect your ads like the Quality Score and many more.
Knowing how to minimize click fraud and how to use the Search Query report to exclude irrelevant keywords are important to ensure that you aren't wasting your advertising dollars.
You would also need HTML knowledge to create an optimized landing page for your campaign to ensure that it is relevant to your keywords, gives good Quality Score and converts well. Managing your own AdWords campaign can also be a very time-consuming affair and smart companies prefer to outsource the job to a professional and focus on their core competencies instead.
Locus-T provides Google AdWords campaign management from just S$250 a month. Our services include AdWords account registration, keyword research and strategy, campaign setup and monthly reporting, to more advanced stuff like landing page optimization and Split A/B testing. Our goals are to ensure you have high ad rankings, low cost-per-clicks (CPCs) and good conversions.
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Download Google Adwords PDF coming soon!
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Download Google Adwords Presentation coming soon!
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Get A Free Consultation
Call us today at +65 6233 6893 to ask about Google Adwords and learn how it can boost your sales! Or get a FREE evaluation on your campaign if you already have one running.
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