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As its name suggests, SEM or Search Engine Marketing refers to online marketing methods that seek to promote a company, brand, product or service in search engine results. The 2 common methods are Search Engine Optimization (SEO) and Pay-per-Click (PPC) programs like Google Adwords and Yahoo! Search Marketing.
Why SEM?
SEM has several key advantages over other online marketing methods:
+ Reach
Search engines like Google, Yahoo and Bing receive a combined 1 billion searches a day. In Singapore, more than 220 million searches are conducted every month (refer to Singapore Internet Usage Statistics for more).
+ Relevance
SEM offers targeting by keywords and geographic location, hence, displaying webpages and PPC ads that are related to what the user is searching for.
+ ROI
Because your webpages and ads are only shown for relevant searches, the conversion rate is higher since these visitors already have an interest in your products and services.
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