Singapore Internet Usage Statistics
I've compiled a convenient list of Singapore Internet usage statistics that can, hopefully, help in your online marketing campaigns. The information here will be updated from time to time so check back often.
1. Singapore Internet Access Statistics
The table below shows Internet Access statistics in Singapore, broken down by user category and type of connectivity:
| |
Internet Dial-up
|
Broadband Internet
|
| Total Subscriptions |
1,559,400
|
704,000
|
| Residential Subscribers |
1,509,100
|
637,300
|
| Corporate Subscribers |
50,200
|
66,700
|
| Ratio |
69%
|
31%
|
source: IDA - Statistics on Telecom Services for 2006 (Jul-Dec)
2. According Singapore Internet Access Statistics
According to Hitwise, the 4 most used search engines in August 2006 based on Singapore Internet usage was Google Singapore (35.86%), Yahoo (21.41%), Yahoo Singapore (21.06%) and Google (11.72%). The top 10 most search keywords/phrases were yahoo, friendster, singapore pools, cpf, hotmail, youtube, msn, dbs, web messenger and singapore pool.
3. Most Visited Websites
The table below shows the 25 most popular websites among Singapore Internet users in August 2006:
|
Rank
|
Website
|
Market Share
|
|
1.
|
www.hotmail.com
|
3.2%
|
|
2.
|
www.yahoo.com
|
3.03%
|
|
3.
|
sg.yahoo.com
|
2.87%
|
|
4.
|
mail.yahoo.com
|
2.81%
|
|
5.
|
www.google.com.sg
|
2.28%
|
|
6.
|
mail.yahoo.com.sg
|
2.04%
|
|
7.
|
www.google.com
|
1.71%
|
|
8.
|
www.msn.com
|
1.68%
|
|
9.
|
www.friendster.com
|
1.18%
|
|
10.
|
search.yahoo.com
|
1.13%
|
|
11.
|
sg.search.yahoo.com
|
1.07%
|
|
12.
|
address.yahoo.com
|
1.05%
|
|
13.
|
www.gmail.com
|
0.86%
|
|
14.
|
www.msn.com.sg
|
0.86%
|
|
15.
|
www.youtube.com
|
0.71%
|
|
16.
|
www.dbs.com.sg
|
0.64%
|
|
17.
|
www.singaporepools.com.sg
|
0.64%
|
|
18.
|
www.soccernet.com
|
0.58%
|
|
19.
|
www.microsoft.com
|
0.58%
|
|
20.
|
www.poems.com.sg
|
0.46%
|
|
21.
|
internet-banking.dbs.com.sg
|
0.45%
|
|
22.
|
www.zaobao.com
|
0.44%
|
|
23.
|
www.uobgroup.com
|
0.44%
|
|
24.
|
www.blogger.com
|
0.39%
|
|
25.
|
us.mcafee.com
|
0.36%
|
source - Hitwise (Singapore)
4. Singapore Company Infocomm Usage Statistics
The table below is the summary of a survey on Inforcomm usage by Singapore companies in 2005:
|
Internet Applications/Services
|
Proportion of companies with the following Internet Access3
|
|
Internet
|
Broadband Internet Access
|
Narrowband Internet Access
|
|
For sending or receiving mails
|
90%
|
88%
|
86%
|
|
For information search
|
88%
|
87%
|
81%
|
|
For banking and financial services
|
50%
|
53%
|
44%
|
|
For monitoring purposes
|
36%
|
39%
|
32%
|
|
For finding information about employment opportunities (recruitment and search)
|
35%
|
38%
|
29%
|
|
For marketing/promotion activities
|
34%
|
37%
|
27%
|
|
As a platform to deliver contents/services
|
32%
|
33%
|
26%
|
|
As a general communication tool excluding emails such as instant messaging
|
30%
|
33%
|
23%
|
|
For telecommuting/remote access
|
28%
|
32%
|
21%
|
|
To access collaborative tools (e.g. file sharing)
|
25%
|
28%
|
18%
|
source: IDA - Measuring Infocomm Usage by Companies (2005)
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