
How much advertising budget does a specialist clinic allocate each year? A staggering S$500,000! A clinic I met last night spends S$180,000 on Google Adwords alone. If what she’s says is true, her campaign manager (lets call them Company A) is scamming her – a Google-appointed authorized Adwords reseller no less.
Tags: singapore, google, adwords, campaign, management

Previously if you wanted to appear in the country search results (i.e. “pages from Singapore”), your website either had to be hosted locally or your domain name must end with a “.sg” - reasons why larrylim.net had always been excluded.
Tags: google, country, search, results, singapore

Did you know that Google displays different search results depending on your location? Many people overlook this (even SEO consultants) but local search helps tremendously if you’re targeting mainly Singapore for example. Here are some SEO tips to help you appear on Google.com.sg.
Tags: seo, local, search, results, google, singapore

In SEO, you sometimes have to compromise between optimizing your website for the search engines and for your readers. A good SEO consultant is one who can strike that balance.
Tags: seo, search, engine, optimization, singapore