Look at the link in the Facebook ad above - it’s quite clear that the advertiser has intentionally used “maybank2u.com.my” to fool FB users into believing that the ad is really from Maybank. However, if you clicked on the ad you will be redirected to this site instead…
The biggest news that came out of Google this week has to be the appointment of Larry Page as the new CEO of Google. Eric Schmidt, who has been helming Google for the past 10 years, will now play an advisory role as the Executive Chairman of the company. The major management shakeup is timely, as Facebook and Apple are increasingly becoming a growing threat to their business.
Apparently, even American Idol judge Simon Cowell uses SEO …to demote negative content about himself in Google’s search results. Known as Online Reputation Management (ORM), an increasingly popular service using SEO to manage bad PR on search engine results, the NYDailyNews article claims that you now have to wade through 20 pages on Google before seeing any “adverse” comments about Cowell.
Here’s a round-up of recent developments in Google that I found interesting:
1. Analyze Competition Feature In Adwords
Adwords will have a new Analyze Competition feature under the Opportunities tab. This allows you to compare your campaign performance to those of your competitors, based on your account’s activity in the last 2 weeks. Depending on your chosen metric, you’ll be shown a bar graph comparing yours to the competition averages (see sample). The data is anonymous and you’ll be able to export this information to a .csv file for further analysis. The Analyze Competition feature is now available only to a small number of advertisers - I don’t see it in my account yet.