Category Archives: For Marketers

To Outsource or Insource SEO and SEM? (Part 1)

Confused about Outsourcing

Marketers are always faced with this conundrum – to outsource SEO and SEM, or build your own internal team. Startups especially, often feel that performance marketing should be a core competency and most would build their own team once they have enough funding.

Malaysia Airlines for instance, believes in managing their SEM campaigns internally, with support from Google’s travel team. On the other hand and despite online being their main sales channel, AirAsia prefers working with external specialists like SearchGuru.

There is no right or wrong anwser. I’m going to help you decide by laying out the “real world” pros and cons, for both SEO and SEM respectively. Continue reading