The Top 50 Advertisers of 2005 (Singapore)
Are you from the marketing or advertising industry in Singapore? Would you be interested to know who were the biggest advertisers in 2005 and their spending by industry. Well, look no further, because I found these answers in a local magazine called Marketing (duh!)
The data was sourced from Nielsen Media Research and the ad spend covers advertising on TV, newspaper, periodica, radio, cinema, R'Fusion, buses, taxis and posters.
Top 50 Advertisers of 2005 in Singapore (Total Ad Spend: SGD$711.91M)
| Advertiser |
SGD$
|
Advertiser |
SGD$
|
| 01. Starhub |
28.24M
|
26. Unilever |
12.34M
|
| 02. Procter & Gamble |
27.7M
|
27. F&N Coca Cola |
12.32M
|
| 03. M1 |
24.00M
|
28. Ministry of Defense |
12.12M
|
| 04. Cold Storage |
23.67M
|
29. NKF |
11.97M
|
| 05. MediaCorp |
22.38M
|
30. Cycle & Carriage |
11.06M
|
| 06. Sony |
21.59M
|
31. Visa |
10.99M
|
| 07. NTUC |
21.50M
|
32. LifePharm |
10.49M
|
| 08. Singtel |
21.50M
|
33. MediaCorp Press |
10.41M
|
| 09. HSBC |
20.35M
|
34. Robinsons |
10.25M
|
| 10. Nokia |
19.59M
|
35. Motorola |
10.16M
|
| 11. Warner Music |
18.66M
|
36. Best Denki |
9.75M
|
| 12. Courts |
18.61M
|
37. Dell |
9.33M
|
| 13. MediaCorp VizPro |
18.25M
|
38. Want Want Snacks |
9.27M
|
| 14. Canon |
17.65M
|
39. King Koil |
8.23M
|
| 15. Samsung |
17.56M
|
40. EQ Music |
8.78M
|
| 16. Asia Pacific Breweries |
16.73M
|
41. Shaw Organization |
8.71M
|
| 17. McDonalds |
16.42M
|
42. IFS |
8.70M
|
| 18. YUM! Restaurant |
15.93M
|
43. OCBC |
8.68M
|
| 19. M'sia Dairy Industries |
15.74M
|
44. Amex |
8.53M
|
| 20. DBS |
14.89M
|
45. Panasonic |
8.30M
|
| 21. Harvey Norman |
14.57M
|
46. Reckitt Benckiser |
8.29M
|
| 22. L'Oreal |
14.42M
|
47. Citibank |
7.97M
|
| 23. Universal Music |
14.36M
|
48. OSIM |
7.80M
|
| 24. UOB |
13.98M
|
49. Health Promotion Brd. |
7.76M
|
| 25. Mastercard |
13.15M
|
50. Borneo Motors |
7.64M
|
Top 50 Ad Spend of 2005 by Industry (Singapore)
|
Industry
|
SGD$
|
|
01. Retail
|
120-130M
|
|
02. Consumer Electronics & IT
|
100-110M
|
|
03. FMCG
|
100-110M
|
|
04. Banking & Finance
|
90-100M
|
|
05. Telco
|
70-80M
|
|
06. Media
|
50-60M
|
|
07. Entertainment
|
50-60M
|
|
08. Cosmetics & Health
|
40-50M
|
|
09. Fast Food
|
30-40M
|
|
10. Government & Public Institutions
|
30-40M
|
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