Google Adwords Advertising
Google Adwords is a pay-per-click (PPC) program that lets you advertise on Google's search results pages. The ads are triggered by pre-defined keywords and you only pay when someone clicks on them.
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Service Details
Fees - S$450 per month
Terms - Fees + monthly ad spend
Duration - n/a
Scope - keyword analysis, campaign setup, landing page recommendations and weekly reports
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FAQs
1. Why should I advertise using Google Adwords?
- text ads are cheaper to produce, i.e. no need to design banners or shoot videos.
- you only pay when someone clicks on the ad - costs from S$0.02 a click.
- you can target by keywords, time and location.
- ads have a better conversion rate, e.g. from visitor to customer, because of good targetting.
- you can specify your price for each click and a daily budget.
- you can get detailed statistics, including ROI tracking.
2. Can I just do it myself?
Yes, Google Adwords was designed for the end user. However you may want to engage a consultant...
- so that you can focus on your core business.
- to gain from the skills and knowldege of someone familiar with the program.
- to avoid pitfalls, e.g. a poorly managed campaign causes your ads to rank badly and cost more.
3. How are you different from other Adwords consultants?
a) No waiting - no need to apply for a new Adwords account, i.e. you can use mine.
b) No credit card - I'll pay for your Adwords campaign using my credit card.
c) No contract - stop anytime after the first month.
d) No conflict of interest - my fees are nett and not tied to your ad spend.
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