When I wrote about Yes 4G’s misleading ads on Google, I never expected that it would create such a big reaction. For the record, I never attacked Yes 4G or said that it is a bad ISP - I merely pointed out the teething problems and (what seemed like) unethical AdWords advertising. Infact, I’d welcome a new competitor anyday considering the state of broadband in Malaysia.
YTL’s Yes 4G WiMAX service was finally launched, albeit to an embarrassing start, at 6pm yesterday. Proudly touting Yes as the “world’s first fully converged mobile Internet service”, “most affordable mobile Internet service with voice” and having “65% coverage”, its website has failed to load correctly even after more than 24 hours since the launch.
Even as most companies have yet to fully evaluate the impact of Google Instant on their organic search traffic, Google has unleashed yet another game-changer called Place Search. You can activate this feature by manually clicking on the red pin on the left drop-down menu as illustrated above.
There was an article recently in The Straits Times about how a big public-listed company in Singapore engaged a PR firm to offset the negative comments about a new hire in Google’s search results, and replace them with more …errr… “favourable” news and articles. Melvin Yuan of Waggener Edstrom call it a band-aid solution, while others have given it a worse term in the past - ”shilling” for example.
