Google Adwords Certified Partner Program 

Just writing a quick update that Google Adwords’ Google Advertising Professional (GAP) program has now been replaced with a new Google Adwords Certification Program. The requirements are now slightly higher - most prominent of which is the additional advanced-level exam.

Basically, you now have to take the Google Advertising Fundamental exam every 2 years, and one of three advanced-level exams every year (Advanced Search Advertising, Advanced Display Advertising or Advanced Reporting and Analysis). Existing GAP partners will have to re-certify themselves, and comply with the new terms and conditions within 6 months.

We just took the Advanced Search Advertising exam on Monday and I can tell you that it can be quite tough …though we did pass with a score of 82%. The exam covers all areas of Adwords, including mobile ads and the use of APIs, and some questions can be tricky.

Have a look at the post at Inside Adwords and the writeup at SearchEngineLand for more details.

> See also Google Adwords Authorized Reseller
> Learn about our Google Adwords services from S$250