Driving along Malaysia’s North-South highway, one cannot help but be distracted by the many colourful billboards. Among the advertisers are mobile network providers - all of them claiming to have the “widest coverage”, “fastest 3G download” and “best quality”. Fortunately, this may soon change with the formation of an ads monitoring panel. The Consumer Act, which will be amended next month, will see the setting up of a committee for monitoring advertisements to prevent consumers from being duped by misleading ads. Malaysia’s Domestic Trade Minister, Ismail Sabri, made this announcement after launching a consumerism campaign in KL last week. The amendment will also include a new clause on unfair contract terms to allow consumers to challenge lopsided agreements. While these are welcomed developments for the man on the street, it remains to be seen how much things will really improve in real life, judging from our past record of a serious lack of enforcement by the authorities. > Visit our Malaysian SEO minisite 
