Online marketing in Malaysia takes a giant leap forward with the listing of Innity Corp on Mesdaq come June 23rd. According to its chairman, the local online advertising market is expected to grow from RM32 mil in 2007 (pathetic compared to the RM5.5 bil total ad spend) to RM270 mil (i.e. 52% CAGR) by 2012. Starting as a web development company in 1999, Innity switched to providing online advertising solutions in 2001/2002 after the dotcom bubble burst. It’s now basically in the business of online sales and consultancy, rich media platform provider (authoring and tracking) and media-repping for selected local websites. The company made a gross profit of RM4.5 mil on the back of RM9.3 mil revenue in 2007. Besides Malaysia, the company has presence in Singapore and Vietnam, and plans to expand to Thailand, Philippines, India and Hong Kong post-listing. For those interested to get the juicy details about the company and their opinion about Malaysia’s online advertising industry, do take a look at Innity’s IPO page. ;)
Oh no!
More competition in Thailand.
Tell them to stay out!
Comment by Stuart McILreavy on June 5, 2008 at 7:20 pm
I think your direct competitiors are Purpleclick and Bain & Mercer, rather than Innity. Both are expanding regionally (Purpleclick’s already there) and into SEO too.
Comment by Larry on June 5, 2008 at 9:57 pm