Google Analytics

Here’s is a nifty trick that I learnt just recently - you can actually track clicks on outbound links on your website using Google Analytics. This is useful to track the number of clicks on an ad, website links in your articles and even those blogroll links in your sidebar.

All you have to do is add the following to the HTML:
onClick=”javascript:urchinTracker(’/category/item’);”

So if I wanted to know how much traffic I’m sending to Bates Singapore from my advertising agency list, this is how the link would look like:
<a href=”http://www.batesasia.com/” onClick=”javascript:urchinTracker(’/agencies/bates’);”>

Then in my Analytics report, I’ll just…
1) Click “Content” on the left menu.
2) Select “Content Drilldown” from the drop-down list.
3) Search for “agencies” using the Find URL search box at the bottom.
(i.e. notice that I’ve used “agencies” as my category in the link above)
4) Click on the “/agencies” link in the search results.

And this is what I’ll see…

Singapore Advertising Agencies

So there you go - I sent 132 visitors to the ad agencies listed on my website the last one week, the top 3 being Ogilvy, Bates and Batey (another proof of how SEO is really, really important). Should probably charge them advertising fees eh?