Do you have Google Adsense on your blog or website? It may interest you to know that Google revealed yesterday, that the payout to publishers are 68% for Adsense for Content and 51% for Adsense for Search respectively. Most ad networks, e.g. Adbrite, have an average payout of a 70:30 but in the past, publishers have speculated that Google keeps up to 70% commission due to their dominance - FYI, Google’s ads reaches 80% of the Internet population. Hence, it was a pleasant surprise that the actual payout is also similar to the other ad networks.



