Google is slowly rolling out a major update called Google Caffeine, intended to make its search results more accurate and relevant, crush spammy sites and include social elements like Twitter. Here’s a summary of what to expect… 1. Site Load Speed 2. Social Media & Real-time Search 3. Website Keywords 4. Domain Age & Authority 5. Crawl & Indexing Rate If you want to read the details, have a look at Navneet Kaushal’s article.
How fast your website loads is going to affect your rankings.
Action: start cleaning up your codes, remove unnecessary flash animations, etc.
These features are already live for certain searches and shows how much Google values social media.
Action: run out and start registering accounts at Twitter, Facebook, etc. if you haven’t done so.
Google will base relevancy on related keywords and no longer keyword frequency. So repeating a keyword hundreds of times on a page is not going to work anymore.
Action: rewrite your content using LSI tools.
More authority will be accorded to older sites, hence, building thousands of links overnight for a new site will no longer work.
Action: nothing you can do.
Google will be crawling and indexing your site more often for new content and such.
Action: start thinking how to add fresh content. If you have a large website, you’re going to have to increase your bandwidth quota.
