It looks like the battle for the top Malaysian property classifieds just went up a notch with the entry of HomeGuru Malaysia. HomeGuru is a joint-venture between local media and entertainment group, Redberry, and All Property Media - which owns Singapore’s leading property portal, PropertyGuru.com.sg.
When I wrote about Yes 4G’s misleading ads on Google, I never expected that it would create such a big reaction. For the record, I never attacked Yes 4G or said that it is a bad ISP - I merely pointed out the teething problems and (what seemed like) unethical AdWords advertising. Infact, I’d welcome a new competitor anyday considering the state of broadband in Malaysia.
YTL’s Yes 4G WiMAX service was finally launched, albeit to an embarrassing start, at 6pm yesterday. Proudly touting Yes as the “world’s first fully converged mobile Internet service”, “most affordable mobile Internet service with voice” and having “65% coverage”, its website has failed to load correctly even after more than 24 hours since the launch.
As a MAS Facebook fan, I was notified of their new marketing campaign, which aims to make customers think about the value they’re getting when flying with Malaysia Airlines. Judging from the response on the Facebook page, it looks like the campaign (sorta) backfired - a case of customers not always thinking at the same frequency as the marketers.