As a MAS Facebook fan, I was notified of their new marketing campaign, which aims to make customers think about the value they’re getting when flying with Malaysia Airlines. Judging from the response on the Facebook page, it looks like the campaign (sorta) backfired - a case of customers not always thinking at the same frequency as the marketers.
Malaysia’s Adex is poised to grow 7.9% in 2010 from the estimated RM6.6 billion advertising expenditure in 2009. According to Carat Media Services (M) Sdn Bhd, the adex in January 2010 breached the RM500 million mark for the first time. This is a stark contrast from the 18% contraction recorded last year.
Driving along Malaysia’s North-South highway, one cannot help but be distracted by the many colourful billboards. Among the advertisers are mobile network providers - all of them claiming to have the “widest coverage”, “fastest 3G download” and “best quality”. Fortunately, this may soon change with the formation of an ads monitoring panel.
In the spirit of 1Malaysia, Locus-T has launched a new campaign to help Malaysian companies promote their services using SEO, Google Adwords and social media marketing. Go check it out - http://www.1malaysia.net.my
