Effects of blogging on SEO

Does a blog help improve your rankings and website presence in search engine results? Will blog search engines (Technorati), directories (BloggerSG) and RSS services (FeedBurner) drive new traffic? Do the pretty action buttons at the end of blog posts (e.g. Add to Digg) actually help? Let’s find out.

In the last week, I’ve been spending time and effort in setting up my SEO blog. Hence, I’m curious to learn how much I can benefit from that …from a SEO and social network marketing point of view anyway. In case you want to do the same for your blog, this is what I’ve done so far:

1. Download and install Wordpress.

2. Add action buttons and the corresponding links:
a) Digg -
http://digg.com/submit?phase=2&url=<?php the_permalink() ?>
b) Del.icio.us -
http://del.icio.us/post?url=<?php the_permalink() ?>&title=<?php the_title(); ?>
c) Technorati -
http://technorati.com/cosmos/search.html?url=<?php the_permalink() ?>
d) Blinklist -
http://blinklist.com/index.php?Action=Blink/addblink.php&url=<?php the_permalink() ?>&Title=<?php the_title(); ?>
e) Reddit -
http://reddit.com/submit?url=<?php the_permalink() ?>&title=<?php the_title(); ?>

3. Change permalink structure to /%postname%/%post_id%/ (must edit .htaccess).

4. Create my RSS feeds for syndication at FeedBurner.

5. Submit, claim and tag your blog at Technorati.

6. Here are more places to submit your RSS feeds.

We’ll get the current traffic numbers and SEO-related observations to make a comparison at end-June 2007:

Avg. Unique Visitors - 231 per day.
Avg. Pageviews - 567 per day.

Alexa Rank (3-month Avg.): 461,562
Technorati: 1,493,285 (4 links from 2 blogs)

Link Popularity (Marketleap)
Total: 4,462 incoming links on Google (157) and Yahoo (4,305).

Search Engine Saturation (Marketleap):
Total: 372 indexed pages on Google (56), Yahoo (62) and MSN(254).

No Digg, Del.icio.us, Technorati, Blinklist or Reddit in the top 250 referrers.

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