Online Reputation Management (ORM)
The lack of enforcement on the Internet means anyone (most of the time your competitors) can write negative content about you, your brand or your product - sometimes true, sometimes false! Hence, every company should be concerned with their online reputation and take proactive steps to protect their brand on the Internet. This is the basis for Online Reputation Management or ORM.
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Service Details
Fees - based on estimated hours
Terms - Monthly retainer
Duration - n/a
Scope - determine targeted keywords, monitor search results, create and optimize new content
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FAQs
1. Why should I worry about my online reputation?
Negative content, whether true or false, can break your company. Unfortunately anyone can post such negative stuff on a blog, forum or any online space and get away with it - thanks to the anonymity and lack of enforcement on the Internet. Legal methods are expensive, time-consuming and also ineffective most of the time.
The most famous case is probably about Kryptonite, a high-end bicycle lock maker. Someone posted a video on how you can open an expensive Krytonite lock using just a pen, which spreaded across the Internet like wildfire. In the end, the company had to replace 400,000 locks in 21 countries for free!
2. What is ORM and how can it help me?
ORM is a proactive measure which involves monitoring the Internet (mainly search engine results) for negative content, and using SEO to displace the negative content with positive or neutral ones. The end result is someone who searches for your name, brand or company will see the positive/neutral content instead of the original, negative ones.
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