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Service Details
Fees - S$300 per participant (minimum S$3,000)
Duration - one-day course
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FAQs
1. Who is the training suitable for?
My Internet marketing course is designed for beginners to intermediate level, and aimed at both marketing and technical people.
2. What topics will be covered in your training?
Apart from sharing my personal experience with websites and as a consultant, you will...
- see evidence on how Internet marketing is gaining importance.
- learn its advantages over using traditional medium.
- learn the use of Internet marketing and the various methods available, i.e. email, banner, social network/bookmark, affiliate, blog, viral and search engine marketing.
- get a detailed walkthrough on SEO and Google Adwords.
- understand the types of tracking available and how to measure your visitors.
- learn industry terms (e.g. CPM, pageviews) and defining technologies (e.g. pagerank, LSI).
- discuss difference between advertising and marketing, The Long Tail, Perato's Principle and more.
3. Why should I engage you?
Instead of engaging just an 'Internet coach', why not get trained by someone with real experience running websites and who is a practising Internet Marketing consultant for companies like M1, SPH, iProperty and Edelman. Someone who has trained companies and been invited to speak at major marketing events like AdTech. ;)
4. What will I have gained by attending this course?
You will have a macro understanding of Internet marketing, know the various methods available to you (including strengths and weaknesses for each), understand the industry practise, run your own Adwords campaign, etc.
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