SEO, SEM & Internet Marketing Glossary
These pages contain the most common words related to Internet marketing, SEO (search engine optimization) and SEM (search engine marketing).
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What is the definition of...
PageRank (PR)
- a method designed by Google's Larry Page to rank webpages on Google's search results. A webpage is ranked between a scale of 0 and 10. PageRanks are now only updated once in every 3 months to discourage webmasters from paying too much attention to them.
PHP
- an "open source" programming language for building dynamic web sites and is currently the most popular web programming language. PHP be embedded into HTML, is more secure, easier to learn, more efficient, and faster to code and deploy.
Pop-Under
- a pop-up that appears underneath the currently active web browser window.
Pop-Up
- an annoying form of advertisement that appears in a new window, rather than the currently active browser window. The ads can be set to pop-up on entry, on exit or after a pre-defined time lapse.
Redirect
- where the site visitor is automatically taken to another webpage. Redirects are generally not good for SEO as they are known to "dilute" PageRanks.
Referrer
- the source the led a particular visitor to your webpage.
Reciprocal Linking
- the practice of trading links for the purpose of exchanging traffic and increasing PageRank.
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