SEO, SEM & Internet Marketing Glossary
These pages contain the most common words related to Internet marketing, SEO (search engine optimization) and SEM (search engine marketing).
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What is the definition of...
Mod-Rewrite
- a module in Apache servers that can be used to rewrite requested URLs on the fly and supports an unlimited number of rules. This can be used to offer both user and search engine-friendly URLs, thus increasing indexing chances especially for a dynamic database-driven website.
Meta Tags
- Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the webpage. The 3 important meta tags are the meta title, meta description and meta keywords - they control how your webpage is displayed on search results.
MSN adCenter (currently in beta)
- a pay-per-click (PPC) search engine marketing program by MSN that lets you advertise your products/services in MSN's search results, and their partners' and publishers' websites.
Outbound Link
- outgoing link from your site to a other/external website, i.e. the opposite of backlink.
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