SEO, SEM & Internet Marketing Glossary
These pages contain the most common words related to Internet marketing, SEO (search engine optimization) and SEM (search engine marketing).
A-C | D-F | G-I | J-L | M-O | P-R | S-U | V-Z
|
What is the definition of...
Java Script
- client-side scripting language, i.e. runs on the user's computer rather than the web server. Search engines cannot run Java Scripts and hence, are worthless from an SEO perspective.
Keywords
- words that a search engine user will probably use to find something.
Keyword Density
- ratio of the number of times that a given keyword appears on a web page versus the total number of words. Most SEO experts agree that 4-8% should be the maximum keyword density.
Keyword Popularity
- the number of searches done by Internet users on a given keyword during a period of time.
Keyword Prominence
- the placement of a given keyword on a webpage. The higher up in the page a particular word is, the more prominent it is and hence, is accorded more weight by search engines.
Keyword Stuffing
- placing excessive amount of keywords on a webpage for the purpose of boosting the page's rankings SERPs in such a way that it detracts from the readability and usability of a given page. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags and over-filling ALT tags with long strings of keywords.
Link Building
- requesting backlinks from webmasters of other sites for the purpose of increasing your link popularity, usually through reciprocal link exchanges.
Link Farm
- sites created and maintained solely for the purpose of constructing links between member sites. Should be avoided as it violates most search engine policies and may result in a ranking penalty.
Long Tail, The
- a term coined by Chris Anderson in 2004 describing the growing importance/potential of niche products with the advent of the Internet - Read More.
|
A-C | D-F | G-I | J-L | M-O | P-R | S-U | V-Z
|
