SEO, SEM & Internet Marketing Glossary
These pages contain the most common words related to Internet marketing, SEO (search engine optimization) and SEM (search engine marketing).
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What is the definition of...
Googlebot
- Google's spiders.
Google Adwords
- a pay-per-click (PPC) search engine marketing program by Google that lets you advertise your products/services in Google's search results, and their partners' and publishers' websites.
Google Dance
- The period when Google is updating its database and there is a frequent change in rankings.
Hallway Page
- a page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well. A site map acts as a hallway page.
Header Tags
- HTML tags that is often used to denote a page or section heading on a web page and is paid extra attention by search engines.
Hits
- number of downloads from a webpage, i.e. every item on a webpage counts as a hit. Thus, a single access on a webpage that contains 20 images will register as 21 hits - 20 for the images and 1 for the HTML page. Hits should be discounted when evaluating to advertise on a particular website, as opposed to other important traffic data like unique visitors and page views.
Inbound Links
- see backlinks.
Index
- a search engine's database with textual information about webpages that its spider visits.
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