SEO, SEM & Internet Marketing Glossary
These pages contain the most common words related to Internet marketing, SEO (search engine optimization) and SEM (search engine marketing).
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What is the definition of...
Directory
- a website (usually about a certain topic) that contains links to other websites or resources. The links are sorted into categories and provide individual website descriptions. The links are usually user-submitted but are edited and approved by the directory owner. Paid listings are common for either a faster inclusion into the directory or for you link to be displayed more prominently.
Doorway Page
- also known as a "bridge page", it simply means any page created for the sole purpose of driving website traffic from the search engines, and is not a functional part of the website.
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